META Gets A Kris Jenner Facelift...
META Gets A Kris Jenner Facelift...
Y’alllllllll META is going through some major facelifting (like think Kris Jenner.. oh so good!) for the second half of 2025, and I’m gonna let you in on all the changes.
1. I’d like to introduce you to the the “Lately” highlight
This is simple guys. IG is now gonna start auto-compiling your last 7 days of Stories into a Highlight called “Lately”. And by auto-compiling I literally mean you don’t need to do this manually. Buh bye curation stress.
I’m personally excited for this feature bc it’s gonna keep your best content visible longer without extra effort. For example, if you're running a promo, launching a product, or even just testing new content angles, the “Lately” keeps those moments alive beyond 24 hours.
You can also think about customizing the Highlight cover and name if you want to blend it with your aesthetic.
2. Let’s be friends on a map
Ok guys… the “Friend Map” is literally the Snap Map, but (awkwardly) more intimate bc lets you share your real-time location with mutual followers or Close Friends plus drop notes at specific places.
For those of you with community-based brands or IRL activations, this could be MAJOR. Think about when you’re hosting a pop-up, or attending an event, or just trying to meet your audience where they are… thisssss new feature adds a layer of connection we haven’t seen in a while from IG.
3. Only VIP get access to “lockable posts”
This one is still in its experimental stage, so IG has not rolled it out for everyone. Basically all a “lockable post” means is that it’s content that appears blurred and requires a secret code to unlock. Remember being in the clurb, and you needed to get past the bouncer, yeah, same. But built into your grid.
This is a game-changer for creators with digital products, exclusive offers, or loyal communities. It taps into exclusivity, curiosity, and value all in one fuzzy mysterious screen.
Stay tuned for Part 2 cause I got more up my sleeve for you.
Don't forget to subscribe to my FREE Substack for more in-depth strategy, free messaging (can't wait to connect with you), exclusive videos, online course discounts, andddddd live video sessions.
XX Idalia